CASE STUDY
Rexer Analytics
We modernized Rexer Analytics brand identity with a complete rebrand, including a new logo, website, and data science white paper design to match the value they bring to the data science industry.
THE CHALLENGE
Rexer Analytics, a data science and analytics consulting firm, faced challenges with an outdated brand image that no longer aligned with its advanced, tech-focused services. Rexer has published white papers for years, but they were in a less-than-ideal format and design. In addition to helping them rebrand and develop their website, we revamped their annual white paper—a significant resource for data professionals—by styling it to be visually appealing and easier to read. This fresh approach not only better represented the high-value content but also reinforced Rexer's authority in the data science industry.
OUR SOLUTION
We executed a full rebrand for Rexer Analytics, starting with a modern, tech-inspired logo and cohesive brand elements to convey their expertise and credibility. Our team redesigned their website to enhance user experience, making it visually appealing and easy to navigate for potential clients and partners. We also applied the new brand elements to their data science survey white paper, transforming it from a simple document to a visually engaging, structured report that reflects their standing in the industry. To address the challenge of showcasing a remote team, we created stylized sketches based on submitted photos, maintaining a unified team presence despite their geographical distances.
THE RESULTS
The rebrand positioned Rexer Analytics with a more sophisticated, modern appearance, strengthening its appeal to both existing and new clients. The redesigned white paper has received positive feedback, enhancing Rexer Analytics’ role as an industry authority. The new brand and website design successfully support Rexer Analytics’ business goals by offering a polished, professional online presence that aligns with the high-value insights they deliver.
