CASE STUDY
Discgenics
We developed a cohesive brand for Discgenics and created a 3D animation to communicate their spinal treatment innovation, securing critical investor interest and supporting clinical trial recruitment.
THE CHALLENGE
DiscGenics, a biotechnology company focused on developing innovative treatments for spinal conditions, needed a strong brand presence to secure investor confidence and attract participants for clinical trials. With a unique product still in clinical testing phases, they required visual content to communicate the potential impact of their product and support for recruiting patients through Phases 1, 2, and 3 of clinical studies.
OUR SOLUTION
We collaborated with DiscGenics to build a cohesive brand identity that communicated their commitment to medical innovation. We crafted clear brand guidelines, including their mission, vision, and core values, to strengthen their position in the industry. Our team developed an animated 3D video depicting the spinal injection process, providing a powerful visual representation of their treatment in action. Additionally, we designed and managed marketing efforts for their clinical trial recruitment, ensuring they had sufficient participants for FDA-required study phases.
THE RESULTS
The 3D animation effectively showcased DiscGenics’ innovative approach, helping to communicate the potential impact of their spinal treatment. This powerful visual, along with our branding and marketing support, contributed to significant investor interest, leading to millions of dollars in funding to advance their drug. Our recruitment efforts for clinical studies also enabled DiscGenics to complete each testing phase successfully, positioning them closer to FDA approval. With a strengthened brand and targeted marketing, DiscGenics is well-positioned for continued growth and innovation in the medical field.
