CASE STUDY
Christie & Associates
We developed a modern brand identity and website for Christie and Associates, showcasing their mission to connect wellness entrepreneurs with funders to transform the wellness industry.
THE CHALLENGE
Christie & Associates, committed to making an impact for non-profits, faced two major challenges. First, they needed a unique brand identity that reflected their core mission of linking opportunities with companies seeking to make a meaningful impact. Having undergone various iterations and branding in the past, it was difficult to establish a fresh identity while maintaining subtle ties to their history. Second, they wanted a modern and up-to-date website that told their story, showcased their projects, and could attract the right partners for collaboration. Their goal was to develop a website that communicated their mission effectively while appealing to potential partners and investors.
OUR SOLUTION
To address these challenges, we worked on an iterative process to discover Christie & Associates’ brand. Our approach included the following steps:
Brand Development:
Conducted extensive research into their previous branding and core values, identifying key elements that represented their mission of connection and community.
Explored radial, link-themed, and abstract community-focused logo concepts, ultimately refining designs based on client feedback to eliminate unwanted styles and pinpoint preferences, resulting in a final logo of their liking.
Website Design:
Designed a clean, responsive, and visually engaging website that served as a central hub for information on their projects and investment opportunities.
Focused on a homepage that conveyed their core mission and values in an inviting, modern layout, with additional pages maintaining consistency and ease of navigation.
Client-Centered Collaboration:
Conducted multiple presentations to gather feedback, focusing on both positive and negative responses to hone the brand identity and ensure alignment with the client’s vision.
THE RESULTS
Christie and Associates expressed high satisfaction with the final deliverables, including a cohesive brand identity and a modern, visually engaging website. The website effectively communicates their mission and provides a professional platform to connect companies with vetted nonprofit opportunities. The responsiveness of the site design and the unique, updated branding achieved their goal of standing out as a trusted partner. The project showcases our ability to guide clients through a comprehensive branding and design process, delivering solutions tailored to their evolving needs.
